Digital Trading Lead (Oral Smokeless)

Be a part of revolutionary change! At PMI, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on smoke-free products. With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions! The Digital eCommerce Trading Lead is responsible for delivering the online sales strategy for our oral smokeless category. The role involves overseeing the online merchandising, performance monitoring, and driving online sales growth across our e-commerce site. Your Day to day • Lead the execution of the digital roadmap and campaign calendar including end to end campaign management and orchestration to deliver sales targets and KPIs. • Daily, weekly and monthly performance monitoring via Google Analytics, PowerBI and session replay tools – leading to production of regular performance reports. • Analyse the online performance and customer behaviour, conducting daily site checks for continuous improvement. Implement best practices for online merchandising, navigation, search and product presentation. • Working with IT and local teams on launches, bug fixes and site issue resolution. • Working closely with brand, digital marketing, web configuration, customer experience and data teams to ensure seamless and consistent customer experience across all touchpoints. • UVT execution to support deployment of new features and functionalities to site. • Product catalogue, promotions and site content maintenance, supporting new product launches and activations. Implementing best practices for online merchandising, navigation, search and product presentation. • Production and maintenance of site roadmap and campaign calendar to plan E-Commerce pipeline and website strategy. • Supporting A-B testing and Personalisation team to drive CRO improvements to the site. About you • Broad Web and Digital knowledge, as well as customer behaviour. • Highly organised and detail-orientated, managing multiple projects and deadlines. • Excellent written and verbal communication skills. • Strong presentational skills. • Track record of delivering online sales growth and achieving critical metrics. • Essential experience with Adobe AEM or equivalent site CMS. • Familiarity with Adobe Workfront or equivalent ticket management tools. • Proficiency in data analysis, project management, and troubleshooting. • Experience in QA, with an eye for detail and precision. • Ability to work independently and collaborate across functions. Additional Tools • Google Analytics • JIRA/Confluence • Syndigo/ equivalent product management tool What we offer We are a Global organisation that supports our colleagues around the world. We pride ourselves in providing security in an ever-changing world. PMI offers outstanding performers the opportunity to develop themselves, and grow their careers within the business, both locally and worldwide. Working with us offers a demanding, fast paced career, and we want to reward that. From our competitive salary, flexible working options, enhanced parental leave policy, medical cover, life assurance and season ticket loans, we have you covered. Our comprehensive flexible benefits pot allows you to further tailor your benefits to suit you. Our commitment to inclusion PMI is on a continuous journey to ensure that all of our people feel welcome, valued, and that they belong. We have a growing list of employee resource groups that cover age, disability, LGBTQ+, race and ethnicity, and parents. Our ERGs are inclusive, open internal networks that we encourage all of our employees to join. We’re also extremely proud to be the first global company to be awarded Equal Salary Certification. We take wellbeing seriously, so we have trained mental health First Aiders to help support our employees, as well as support in the form of our LifeWorks app and Employee Assistance Programme. PMI is an equal opportunities employer, hiring solely on merit and business need. We encourage applications regardless of sex, gender identity, ethnicity, age, sexual orientation, gender reassignment, religion or belief, marital status, pregnancy, parenthood and disability. If you require reasonable adjustments in any recruitment process with us, please make us aware.