Lead Ecommerce Stores

PURPOSE OF THE POSITION: Delivering a Smoke Free Future! Philip Morris is leading the transformation of our industry with Reduced Risk Products. We’re totally transforming our business and building our future on smoke-free products with the power to improve the lives of a billion smokers worldwide. The intent is to help every smoker to stop or switch to a less harmful alternative. This is our smoke free future mission. As we transform our industry, so we are transforming our business to be more consumer focused, innovative, forward leaning, and agile. Reporting to the Manager Ecommerce Stores, the Lead Ecommerce Stores is responsible for leading, planning, sales forecasting, tracking, and executing on all Digital Owned Media Ecommerce and eTail partnership activities to lead EC Online initiatives. This includes commercial and consumer experience for ecommerce, our brand and corporate websites, Loyalty web site, Mobile Sites, Digital Experience in Stores, Owned social media, personalization engine, Chat, Voice, channel NPS and Digital Ecommerce experience in owned channels and in 3rd party platforms. The Lead Ecommerce Stores is constantly looking at ways to improve our Ecommerce experience and sales volumes by encouraging more visitors to find, explore, experience, and buy. On top of that, deliver our Smoke Free Future, Reduced Risk Products, Conventional Products (where appropriate) and corporate positioning. The Lead Ecommerce Stores works closely with Global and Regional teams collaborating across Digital (Paid, Owned and Earned) Teams, IT, Marketing, Consumer Programs and External Affairs functions for the deployment of all Digital Ecommerce content and initiatives across Digital Owned Media, 3rd Party eTail platforms (Digital Sales Promotions, Campaigns, Product launches) and Consumer Touch Points, including Supply Chain, Finance and Legal teams. ACCOUNTABILITIES Accountability 1 A strong strategic-thinking leader who can develop, manage, enhance, and deliver consumer-centric ecommerce initiatives for all digital owned media channels and 3rd Party eTail experiences, including but not limited to web, mobile, ecommerce, LINE, SEO, owned social, digital-in-store and personalization which constitute all our digital destinations and capabilities. Accountability 2 Own the ecommerce shop (Web and LINE), channel NPS and related numbers (Forecast, Sales, Financial figures, voice of consumers, promoters) to drive, inspire and deliver enhanced sales volume through consideration of our products, services, and mission by the effective delivery of ecommerce strategy, content, and online experiences in Digital Owned Media. Accountability 3 Partner with other digital marketing leads to deliver tactical and strategic initiatives through Digital Owned Media, in support of the business' digital strategy and commercial objectives. Collaborate closely with SEO, Content, Digital Experience Design, Marketing, and IT team to plan, develop and deploy the right messages to our target audience across our owned digital assets. Deliver audience understanding and engagement of our Reduced Risk Product category, Smoke Free Future agenda, IQOS products, retailer engagement, as well as understanding of PMI as an organization and employer. Accountability 4 Track and measure ecommerce traffic and forecast and report sales volumes and iteratively optimize to improve ROI maximization, working closely with business stakeholders including Digital and Data functions to validate forecasts, capture engagement measures and present metrics to the wider business including but not limited to Finance, Supply Chain, Legal and External Affairs. Conduct user research and A/B testing to gain consumer insight and guide supporting digital experience functions Keep up to date on ecommerce and digital integrated marketing trends. Inspire peers and colleagues to become disruptive innovators. Engage with global and regional digital partners and suppliers to support our goals. Accountability 5 Deliver always-on enhancement and optimization, on front-end customer facing engagements and management of back-end technology configuration systems and settings, and regular promotional programs and campaigns, across all our owned media. Working in partnership with all Digital and IT technology functions to ensure a high-quality combination of design, content, and functionality. Accountability 6 Monitor and analyze owned and 3r party digital sales performance to identify areas for improvement and propose tactical actions and strategies to improve digital KPI and overall sales. Accountability 7 Oversee inventory management and fulfillment process in collaboration to other functions and teams to ensure timely and accurate order processing. REQUIREMENTS • An experienced Digital expert with 3 years or more experience in a Digital Ecommerce environment or similar role. • Experience planning and implementing successful Ecommerce strategy, working with Data Analytics, and reporting tools to communicate forecasts and actual sales volume. • Understanding of stock management and supply chain logistics, working with 3rd party suppliers and finance teams. Background in Start-up, Agency or larger scale Corporation. • Japanese Business/Fluent Proficiency (N1 or at least N2 level/ speaking/writing) • Bachelor or Master Degree TECHNICAL KNOW-HOW & QUALIFICATIONS • Ecommerce demand forecasting and sales volume reporting. Stock management and supply chain logistics awareness. Sales promotion strategy. Data Analytics report generation and Data Analysis. (Google Analytics and data visualization) • User Experience (UX). SEO. Content writing. Sales promotion strategy. Requirements gathering. LINE App. Ecommerce. Payment gateways. B2C, B2B. Bilingual English & Japanese speaker. • Experience working in an Agile team or environment. Design Thinking awareness. Experience with CMS such as Drupal / AEM, and Hybris / Demandware beneficial. JOIN A GLOBAL MARKET LEADER PMI is the world’s leading international tobacco company, with six of the world's top 15 international brands and products sold in more than 180 markets. In addition to the manufacture and sale of cigarettes, including the number one global cigarette brand, and other tobacco products, PMI is engaged in the development and commercialization of Reduced-Risk Products (“RRPs”). RRPs is the term we use to refer to products that present, are likely to present, or have the potential to present less risk of harm to smokers who switch to these products versus continued smoking. We have a range of RRPs in various stages of development, scientific assessment and commercialization. Because our RRPs do not burn tobacco, they produce far lower quantities of harmful and potentially harmful compounds than found in cigarette smoke. For more information, see www.pmi.com and www.pmiscience.com. PMJ is an Equal Opportunity Employer. #LI-WA1 #LI-DNI #LI-DNP