Digital Marketing Manager

About the Role As a Digital Marketing Manager at Philip Morris Limited, you will play a pivotal role in driving our online demand-generation strategies! This will include online advertising, search engine optimization, and social media channel management. You will be developing, implementing, and enhancing online marketing strategies to generate high-quality leads, build a robust sales funnel, and accelerate revenue growth. Your focus will be on the upper-funnel demand generation, aligning these efforts with downstream activities that support ongoing customer retention and growth. You’ll lead on creating all-encompassing digital marketing plans that draw in quality leads and nurture them via global and local campaigns. This role presents a unique opportunity to work with our full range of smoke-free categories and collaborate with diverse teams, in-house experts, and external partners to achieve remarkable business results! Responsibilities • Plan, implement, and optimise online marketing campaigns across various channels to generate online traffic, qualified leads, and achieve acquisition goals. • Responsible for coordinating the budget allocation and performance monitoring of online advertising campaigns, ensuring maximum return on investment and alignment with business goals. • Conduct keyword research, competitor analysis, and SEO audits to improve the ranking and visibility of our website and landing pages on search engines. • Grow and lead our social media presence across multiple platforms to increase brand awareness and foster community engagement. • Collaborate with internal teams and agencies to align online marketing efforts with our overall brand strategy and messaging. • Analyse and report on the performance and impact of online marketing campaigns using various tools and metrics. Provide actionable insights and recommendations for continuous improvement. About you • Bachelor's degree in Marketing, Communication, or a related field, or equivalent experience. • Minimum of 3 years of hands-on experience in digital marketing and advertising. • Proven track record of delivering successful online marketing campaigns, specifically in regulated industries, while adhering to industry-specific guidelines and regulations. • Experience working in both corporate and marketing agency environments, effectively collaborating with colleagues, partners, and vendors. • Strong data analysis and reporting skills with the ability to use various tools and metrics to measure and optimise the performance and impact of online marketing efforts. • Excellent communication and writing skills, coupled with a creative flair for producing engaging and compelling content across different audiences and platforms. • Strong leadership skills and experience in managing direct reports. What we offer We are a Global organisation that supports our colleagues around the world. We pride ourselves in providing security in an ever-changing world. PMI offers outstanding performers the opportunity to develop themselves, and grow their careers within the business, both locally and worldwide. Working with us offers a demanding, fast paced career, and we want to reward that. From our competitive salary, flexible working options, enhanced parental leave policy, medical cover, life assurance and season ticket loans, we have you covered. Our comprehensive flexible benefits pot allows you to further tailor your benefits to suit you. Our commitment to inclusion At PMI, we prioritize the well-being and sense of belonging of our workforce. We actively promote diversity and inclusion through our employee resource groups (ERGs), which address various aspects such as age, disability, LGBTQ+, race and ethnicity, and parenthood. These ERGs serve as inclusive networks within our organization, and we strongly encourage all employees to engage with them. Furthermore, we take great pride in being the first global company to attain the Equal Salary Certification, highlighting our commitment to equality. We take wellbeing seriously, so we have trained mental health First Aiders to help support our employees, as well as support in the form of our LifeWorks app and Employee Assistance Programme. At PMI, we are committed to creating an inclusive and diverse workforce. We evaluate candidates based on merit and business requirements, without regard to sex, gender identity, ethnicity, age, sexual orientation, gender reassignment, religion or belief, marital status, pregnancy, parenthood, and disability. We value equivalent experience and qualifications, so if you have the skills and expertise needed, we encourage you to submit your application. If you need any reasonable accommodations during the recruitment process, please inform us.