Our business
We are a leading international tobacco company working to deliver a smoke-free future, while also evolving our portfolio to include products outside of the tobacco and nicotine sector.
Delivering a smoke-free future
Our current product portfolio primarily consists of cigarettes and smoke-free products, including heated tobacco, e-vapor, and oral smokeless products.
As of March 31, 2024, 39 percent of our total net revenues came from our smoke-free products.
By 2030, our ambition is to increase that figure to over two-thirds, with the ultimate goal of phasing out cigarettes completely. Leveraging our scientific expertise and technological capabilities, we are also committed to developing new products in the
wellness and healthcare space.
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We're evolving our portfolio to include products beyond tobacco and nicotine
Our smoke-free products
It’s our ambition to replace cigarettes with the smoke-free products we’re developing and selling. These products provide nicotine without burning, making them a much better alternative to cigarettes.
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Multiple studies suggest youth initiation of heated tobacco products is low
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Preventing youth use of our products
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FAQs
From company information and sustainability to careers and our smoke-free portfolio, we answer frequently asked questions.
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