Trade Activation Lead

Trade Activation Lead Mexico City Be a part of a revolutionary change At PMI, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on one clear purpose – to deliver a smoke-free future. Sales and Marketing at PMI feels like building a new business – but with the accumulated expertise of a global brand behind you. Bring us your curiosity and capacity to engage people and you can be part of the digital, onmi-channel team that’s driving our huge commercial transformation. If you’re a forecaster and forward-thinker, you can make a huge impact, creating sales strategies across all markets. But, here, your innovation will do more than just improving sales. You’re not persuading someone to savings account or try a new drinks brand. Your ‘day to day’: Support deployment and maintenance of REEV (Field Sales Force Platform) strategy regarding contact channel mix and service missions implemented and to be implemented. Accountabilities: Identify over and underperforming Sales Areas in terms of REEV usage and universe coverage. Identify a WOW between Contact Channels (DTE – CSC – FSF) Monitor KPI's & CRM reports in order to flag any off-road behavior under the digital orchestration. Gather activities results developed on REEV by FSF, and identify key opportunities in order to share within Sales Areas Work Experience we are looking: Salesforce usage and management Power BI knowledge Analytical skills is a must 3+ years in commercial areas 3+ using data to develop trade activites and identifying opportunities