Our multicategory approach toward a smoke-free future | PMI - Philip Morris International

Providing a diversity of choice for adult smokers can unlock the door to a smoke-free future

Our vision of a world without cigarettes will only become a reality if we deliver a range of smoke-free products that meet the needs of every adult who would otherwise continue to smoke.

Putting the needs of ALL adult smokers first

people walking down a busy street

Exploring the better alternatives to cigarettes aimed at helping ALL adult smokers leave cigarettes behind for good

To achieve our vision of a smoke-free future, providing those adults who would otherwise continue to smoke with a wide choice of better alternatives to cigarettes is key. So, what sets apart each of the main smoke-free categories?

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It's time to make smoking history

Voiceover: Jacek Olczak, CEO, Philip Morris International

This company wants to change the world.

If we can get there this is going to be really phenomenal.

Fast-paced music starts

Words on screen read: That’s why at Philip Morris International, we’ve committed to deliver a smoke-free future.

Voiceover: Stefano Volpetti, President, Smoke-Free Inhaled Products & Chief Consumer Officer, PMI.

This company has had the courage, the vision and leadership to establish a new direction.

Voiceover: Bin Li, Chief Operations Services Officer, PMI

It's very difficult for a company to sign up for a big transformation

like this.

Words on screen read: Our ambition? To move away from cigarettes.

Voiceover: Stacey Kennedy, President Americas Region and CEO of PMI’s U.S. business:

We are building our company's future around better alternatives to smoking .

Voiceover: Michael Voegele, Chief Digital and Information Officer, PMI:

I think it's a unique challenge being part of a team that revolutionizes the industry

Words on screen read: Since 2008, we’ve invested over 14 billion dollars in scientific substantiated smoke-free products.

Moira Gilchrist, Chief Communications Officer, speaks:

So , we've become a company that's centered on bringing better options to people.

Voiceover: Jacek Olczak, CEO, Philip Morris International

In just 10 years, we could be saying to people: “Remember when people smoked?”

Words on screen read: By 2030, we aim to have more than two-thirds

of our net revenue come from smoke-free business.

We are currently at 40%.

Source: PMI Q4 Results 2024

Voiceover: Moira Gilchrist, Chief Communications Officer: The facts are out there, and they’re clearly verified and verifiable.

Voiceover: Stefano Volpetti, President, Smoke-Free Inhaled Products and Chief Consumer Officer:

The most important courageous move was the declaration that there is only one way forward: Smoke-free.

Words on screen read: Currently our smoke-free products are available in 95 markets

Source: PMI Q4 Results 2024

Voiceover: Dr Badrul Chowdhury, Chief Life Sciences Officer, Smoke-Free Products:

You actually have a product where the hundred or so chemicals which are known to be harmful are reduced or eliminated. That's a scientific breakthrough.

Voiceover: Dr Moira Gilchrist, Chief Communications Officer, PMI:

This is transforming the entire industry.

Voiceover: Jacek Olczak, CEO, Philip Morris International:

The evidence is clear. Smoke-free alternatives can accelerate the end of smoking.

The world has to move now to help smokers to move to the better alternative.

Words on screen read: 38.6 million adults globally are using our smoke-free products.

Source: PMI Q4 Results 2024

Voiceover: Jacek Olczak, CEO, Philip Morris International:

It's time to make smoking history.

Philip Morris International logo is seen on screen.