Manager Brand Marketing

BE A PART OF A REVOLUTIONARY CHANGE At PMI, we’ve chosen to do something incredible. We’re totally transforming our business, and building our future on smoke-free products. With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions. Sales and Marketing at PMI feels like building a new business – but with the accumulated expertise of a global brand behind you. Bring us your curiosity and capacity to engage people and you can be part of the digital, onmi-channel team that’s driving our huge commercial transformation. If you’re a forecaster and forward-thinker, you can make a huge impact, creating sales strategies across all markets. But, here, your innovation will do more than just improving sales. You’re not persuading someone to savings account or try a new drinks brand. You’re potentially changing the lives of a billion smokers by helping them switch to a better alternative to smoking. TERMS OF EMPLOYMENT - Contract Type: Permanent - Work location: Philip Morris Korea, 10, Gukjegeumyung-ro, Yeongdeungpo-gu, Seoul, Korea YOUR ‘DAY TO DAY’ Brand Marketing Manager is responsible for planning and implementing IQOS brand strategy and marketing campaigns to drive brand awareness, consumer engagement and foster brand loyalty. 1) Brand Management - Design IQOS brand communication strategies based on strong understanding of category, target consumers and market trends. - Monitor, analyze, and report on brand performance to maintain strong IQOS brand equity. 2) Integrated Campaign Management - Plan, execute and manage marketing/brand campaigns across various touchpoints. - Develop engaging and compelling contents for integrated marketing communication. - Brief and guide creative agencies to ensure the creative excellence in execution. 3) Consumer Engagement Activation - Manage online and offline events and create contents for those activities. 4) Global Initiative Adaptation - Work with central marketing team to adapt global campaign ideas & assets to local executions. 5) Budget Management and Marketing Efficiency - Plan and implement all agreed plan within budget and optimize spending for better performance. - Measure success with full analysis on key campaigns / launches WHO WE’RE LOOKING FOR - Bachelor’s degree from university or above - 10 - 13 years’ experience in Brand management, Content marketing, Event marketing - Strong project leading skills and stakeholder management skills - Good understanding of consumer insights and analytics - Strategic thinking and excellent communication skills - People management experience preferred - Fluent in both Korean and English WHAT WE OFFER Our success depends on the men and women who come to work every single day with a sense of purpose and an appetite for progress. Join PMI and you too can: - Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore. - Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong. - Be able to work in flexible work schedule (half-day Fridays), and receive competitive compensation & benefits including Group life and accident insurance, Welfare card etc. HOW TO APPLY - Go PMI career site, "www.pmi.com/careers" and set ‘South Korea’ and search for the job - Click ‘Apply Now’ button and ‘Upload a File’ for new applicants - Upload your English Resume either in Word or PDF format (merge your files into one file named as your English name, i.e., CV Gildong Hong) - Fill in basic information such as employment and education - Create password and submit application At PMI, we are committed to equal employment opportunity and inclusion and workplace diversity. Our focus is on creating an environment where our employees from across the globe can be their true selves at work, contribute their best, support each other, and drive the innovation and consumer-centricity needed to help us to achieve our vision of a smoke-free future That means a work environment where personal situations are understood, differences are valued, and everyone is treated with fairness and respect. We are promoting an environment where every voice is heard and valued, regardless of gender identity, age, race, nationality, ethnicity, sexual