Manager Marketing Excellence (12-months contract)

BE A PART OF A REVOLUTIONARY CHANGE At Rothmans, Benson & Hedges Inc. (“RBH”), Philip Morris International’s subsidiary in Canada, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on smoke-free products. With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions. Bring us your curiosity and capacity to engage people and you can be part of the digital, omni-channel team that’s driving our huge commercial transformation. If you’re a forecaster and forward-thinker, you can make a huge impact, As a Manager Marketing Excellence, you will be responsible for aligning marketing efforts across multiple categories and channels. The role involves integrating and optimizing commercial activities across all channels, requiring a combination of creativity, data-driven insights, and effective execution of commercial strategies to reach legal-age consumers through digital and trade channels. It also involves ensuring consistency across all channels and optimizing conversion paths. This role works closely with the Category Heads to plan and organize omni-channel marketing activities, playing a crucial part in our company's smoke-free vision. YOUR DAY-TO-DAY 1) Orchestration & Governance: Support the implementation of the comprehensive commercial plan and multi-channel commercial activities to achieve the Category’s objectives and priorities. 2) Support the commercial management processes such as category priorities, launch planning, multi-channel execution, and competitive readiness. Communicate and align priorities using the SFP Governance process and ensure commercial plans and execution are in line with channel priorities. 3) Take ownership of the multi-category marketing calendar. Collaborate with Category Heads to align and translate category priorities into a calendar. Partner with key stakeholders for overall calendar management and approach. 4) Use data-driven insights to measure and analyze the effectiveness of marketing campaigns, programs, and initiatives. Identify key performance indicators (KPIs) and metrics to evaluate success and provide actionable recommendations for optimization and future campaigns 5) Campaign Orchestration/ Projects Develop detailed plans for digital, traditional, and new marketing channels to ensure they are consistent with our category’s strategy. Responsible for overseeing entire campaign coordination to effectively manage budgets, timelines, and resources. 6) Reverse Orch. Keep a close eye on industry trends, competitor activities, and emerging marketing technologies to drive innovation and ensure our marketing efforts remain at the forefront of the industry. Make recommendations on innovative marketing approaches while meeting our volume targets. 7) Relationship Management: Coordinate the market's semi-annual business review with the regional teams, category performance, and channel milestones to demonstrate progress and success. 8) Support the orchestration of the yearly commercial plan, and work closely with Category, CX and Channels to formulate the 2025 must-win priorities and commercial engine supporting yearly OGSMs. WHAT WE'RE LOOKING FOR A strategic thinker with a Bachelor’s degree in Marketing or a related field, with min. 5 years marketing experience, particularly in Brand Management. • A proven track record in the nicotine industry, with a flair for brand building and offline engagement. • An analytical mind that transforms insights into impactful actions. • A multitasker with exceptional time and project management skills, PMP Certification preferred. • A strong leader and communicator, capable of guiding teams and managing multifaceted projects. WHAT WE OFFER We offer the opportunity to join an organization where you can grow in a wide range of business functions. You will have the chance to build your professional expertise, business understanding, and leadership capabilities in a collaborative, challenging environment where we will empower you to take risks, experiment and explore. Our company fosters excellence in execution and is comprised of dedicated people all working together to continue to grow our status as industry leaders. We offer our employees a competitive salary, an attractive compensation package, including flexible work schedules (where applicable), health and wellness programs, and attractive benefits options. For this position the salary range is between $119,590 to $127,064 based on the level of experience You will also be a part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong. WHO WE ARE We are Rothmans, Benson & Hedges Inc., Philip Morris International’s subsidiary in Canada. Today we are Canada's second largest tobacco company. In addition, RBH Inc. was awarded Top Employer for 2017, 2018, 2019, 2022 and 2023. We currently employ over 800 people throughout our six corporate and sales offices and our factory. Our parent company PMI is one of the world’s leading international tobacco companies. In addition to the manufacture and sale of cigarettes, PMI is engaged in the development and commercialization of smoke-free products. Click on the following link to learn more about what RBH believes: https://www.rbhinc.ca/home/what-we-believe Rothmans, Benson & Hedges is committed to providing equal employment opportunity for all current and prospective employees, as well as to promoting a culture of inclusion and respect for everyone. We celebrate the innovation that diversity creates in the work environment, and we recognize that each employee brings their own unique capabilities, experiences, and perspectives to the organization. It is this diversity that adds value to our teams, as well as to our stakeholders. We are committed to providing equal employment opportunity regardless of race, ancestry, color, religion, sex, marital/family status (including pregnancy), national origin, sexual orientation, immigrant and newcomer status, gender identity/expression, age, citizenship, or disability. We consider qualified applicants who have passed the criminal background checks, consistent with legal requirements. We strive to recognize and value diversity and equity, and to ensure the inclusion of underrepresented groups and the four designated groups: women, Indigenous peoples, persons with disabilities and members of visible minorities. We value, respect, and equally support applicants from these groups. We welcome and encourage applicants to reach their full potential with us. We use artificial intelligence in the form of an algorithmic software in the application process to create efficiencies when sorting applicants and facilitate an effective screening process. Notwithstanding, the artificial intelligence software does not engage in autonomous candidate rejection and requires human intervention in screening relevant applications. If you are unable to apply for a position online, or require any further accommodation during our recruitment process, please contact: AODA.RBH@rbhinc.ca. Follow us on social media: RBH LinkedIn: https://www.linkedin.com/company/rothmans-benson-hedges-inc/ Facebook: https://www.facebook.com/RothmansBensonHedges/ Twitter: https://twitter.com/RBHinc RBH website: https://www.rbhinc.ca/