Manager SFP (Brand Strategy)

Be a part of a revolutionary change! At PMI, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on one clear purpose – to deliver a smoke-free future. With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions We are looking for Manager SFP who will be based in Dhaka. You will be responsible to Lead and deploy omnichannel programs to increase SFP user acquisition and retention in Bangladesh. This role is the critical enabler for the Commercial organization, empowering teams to collaborate cross-functionally including with Category Team of the Future Growth Markets, breaking the silos and embedding PBO/FFWD ways of working. This role orchestrates the commercial governance and lead project portfolio management for the market, to enable the achievement of the program/project targets. Constantly in tune with latest insights and analytics - able to understand and identify gaps/barriers in the current consumer experience of acquisition/retention and proactively propose plans to address them to accelerate SFP growth Your ‘day to day’ • Accountable for the project portfolio management for SFP commercial programs, projects and initiatives, working in close collaboration with Future Growth Markets Category teams • Develop insights and identify opportunities to design experiences and programs on user acquisition and retention including Learn, Find, Try, Buy, Use, Convert and Bond experiences. Develop these programs in line with consumer journey states, episodes, opportunities and consumer current or future unmet needs • Continuously monitor program portfolio performance and identify areas for improvement, to optimize offer, process and consumer experience across the relevant components of the Consumer Journey • Develop insights and opportunities to improve holistic multi-category consumer journey. Developing categories so as to grow user acquisition and share of moments • Produce accurate and timely reporting of program status throughout its life cycle (KPIs, ROI, impact). Liase with Future Growth Markets Category teams and other market teams to increase awareness and learn/share best practices. Gather feedback and present insights. Report on program performance to executive team, including proposals to improve KPIs and User Experience across different stages of the Consumer Journey. • Support Country and Commercial managers to develop detailed project plans outlining timelines, critical paths, final deliverables, risks and resources/ budget available • Participate and provide valuable inputs to build commercial strategy, OB and budgets for SFP, while optimizing cost and efficiencies of the programs • Lead prioritization of commercial initiatives and projects across the commercial portfolio, focus on reaching scale while ensuring efficiencies in resource management across the organization Who we’re looking for: • Solid experience in brand marketing, ideally in Tobacco/ Nicotine products or at least FMCG is preferred. Experience in new product launch will be an advantage • Creative, passionate, and good sense of collaborating • Having a strong analytical skill • Have a good project management skill • Have a good interpersonal communication skill • Entrepreneurial, commercial acumen, strong sense of ownership and roll-up-your-sleeves mindset to get things done with a high degree of assertiveness • Cultural openness and command of English are essential • Ability to manage ambiguity • Willingness to learn and adapt What we offer Our success depends on the men and women who come to work every single day with a sense of purpose and an appetite for progress. Join PMI and you too can: • Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore. • Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong. • Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress. • Take pride in delivering our promise to society: to deliver a smoke-free future To join our growing team…