Manager Brand Content

Manager Brand Content – Lausanne, Switzerland Be a part of a revolutionary change At PMI, we’ve chosen to do something incredible. With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver, better, brighter solutions in a space that allows you to move your career forward in endlessly different directions. The Smoke Free Product function is undergoing a critical overhaul as we look to transform into an agile, consumer-centric business that harnesses technological innovation to deliver smarter, science-backed alternatives to millions of adults around the world who would otherwise continue to smoke. It is only by focusing on our strategic priorities and the right organization that we are fully enabled to deliver what matters the most for our consumers along their journey toward better alternatives to cigarettes - a smoke-free future. Here, you can make a difference. You can craft the consumer journey, from discovery and acquisition through to conversion and loyalty. And you can watch your efforts lead to meaningful change for the benefit of adult smokers on their way to better alternatives. You’ll develop your skills; collaborating across functions, markets and regions. If you want to play a part in driving one of the biggest societal changes of our time, there’s no better place! For our Marketing team in PMI Duty Free we are therefore looking for a Manager Brand Content. The Manager Brand Content is responsible for leading the transcreation and deployment of online and offline content marketing and optimization with the objective to drive consistent positive customer relationships and business growth for PMI Duty Free. The incumbent holds the accountability of communication and content development and deployment of concept, master communications, visual guidance for all portfolio based projects (promos, campaigns, product launches, limited edition product offers, portfolio cycles) initiated by Portfolio and Commercial teams. This includes driving the project cross-functionally and ensuring deployment of omni-channel toolboxes and consistency of content. The individual also leads critical and high complexity projects as a project lead. Use a wide range of offline and online marketing touchpoints which includes Key Visuals, Digital Platforms, Visual Merchandising, Digital Media content to accelerate awareness, education and conversions of consumers as well as creatively activating our digital tools with the objective of delivering highly personalized messages and ability to dial up local relevance among different consumer segments. You will: • Lead the development of an agile communication strategy with input from consumer experience teams and channel teams. To develop content strategy and messaging for key campaigns, work closely with deployment teams on campaign guidance and deployment for our Smoke-Free Products and conventional cigarettes commercialization strategy. • Supervise 3rd party creative and content agencies and work closely with global conventional cigarettes teams to develop toolboxes for Duty Free. Ideation and creation of communication collaterals that compel target audience into further actions. • Lead for development of concept, master communications, visual guidance for portfolio promo communications and lead projects of high complexity and provide supervision to IBS (integrated business support) teams. Online and Offline content strategy – contact point for global master assets creation team. Offline and online content transcreation and management of all comms support including key visuals, digital comms, and visual merchandising and other point of sale materials for duty free working with IBS teams. • Lead the conventional cigarettes content stream for Duty Free Marketing working closely with all teams including Duty Free Conventional Cigarettes Director and Business Unit Deployment teams. • Liaise with digital team for delivery of digital media amplification by creating and implementing campaigns that will drive brand awareness, sales conversion and increase customer retention using our digital platforms. • Deployment across all touchpoints (thematic campaigns) and accountable for quality of final deployments. Risk management and content compliance to brand & legal requirements. • Lead and guide IBS (integrated business solutions) teams on transcreation projects and regional BU needs. • Lead content development budget, in line with original budget and forecasts. Monitor content effectiveness and consumer feedback. We’re looking for someone with: • Degree or equivalent experience in Digital Marketing / E-commerce / Marketing / Communication or equivalent. • Minimum 10 years of working experience in brand marketing / digital content making / publishing. Demonstrate excellent taste on creating or curating multiple types of content, and are well connected to various communities / media. Experience in engaging with different business teams and influencing people; project management and communication, as well as some planning and budget skills are an asset, Out of the box creative thinking passion. • Sound Learning mindset and capability, analytical thinking, project management. Strong Influencing / Communication / Collaboration / Interpersonal Skills (for cross-teams and function alignment). Agile and able to operate in complex and demanding, changing environment and long-term time developments. • Fluent in English, both written and spoken. What we offer: Our success depends on the people who come to work every single day with a sense of purpose and an appetite for progress. Join PMI and you too can: • Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore. • Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong. • Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress. PMI is an Equal Opportunity Employer #LI-Hybrid