CX Learn Programs Lead

BE A PART OF A REVOLUTIONARY CHANGE At Rothmans, Benson & Hedges Inc. (“RBH”), Philip Morris International’s subsidiary in Canada, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on smoke-free products. With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions. Bring us your curiosity and capacity to engage people and you can be part of the digital, omni-channel team that’s driving our huge commercial transformation. If you’re a forecaster and forward-thinker, you can make a huge impact, come join us! As a CX Learn Programs lead, you will be designing, developing and managing cutting-edge omni-channel consumer programs that motivate product user to learn about our offers, educate them about products and guide them through the funnel. This role focuses on a day to day deployment and assissts Manager CX Learn Programs in the development of Learn Programs that focuses on engaging consumers at the Learn Stage of the Consumer Journey, driving lead generation, and guiding users through the product funnel. It also requires consistent monitoring of the program performance & proactive addressing of any insights identified from the performance. YOUR DAY-TO-DAY STRATEGY SUPPORT Assists in the creation and implementation of long-term strategies for Learn Programs, ensuring alignment with global guidelines, local market dynamics, and business objectives PROGRAM DEPLOYMENT & MONITORING Ensures flawless omni-channel deployment of the Learn Programs. Constantly monitors the impact of programs on lead generation, progress of leads in the funnel, cost of lead generation & management and programs consumer feedback to ensure the Learn Programs goals are achieved. Identifies gaps/opportunities, comes up with consumer insights that translate into corrective actions to improve the experience in the specific Learn Program addressing specific gaps and opportunities. NEW PROGRAM & SERVICE DESIGN/DEVELOPMENT SUPPORT Supports the Manager CX Learn Programs in ideation and design of new programs and services. If consumer/business data is not available to support the solution, leads the required FFWD tests to test and validate the new concept. When the design is ready, collaborates with project teams during the development phase to ensure successful deployment. Owns all IT intake forms and SNOW submissions. Post launch, closely monitors the deployment, continously tracks the progress and in market performance of the programs vs. the business case objectives during hypercare period. BUDGET OVERSIGHT Assists in managing the budget for Learn Programs, ensuring adherence to financial plans and processes. Owns all PO creation, GR activities related to Learn Programs utilizing finance tools, i.e. SAP and Coupa. TEAM COLLABORATION Work closely with the Learn Programs and other consumer programs / cross functional teams, providing support and contributing to a collaborative environment. Always thinks out of the box to drive Learn Stage KPIs in a highly restricted market via utilizing all online and offline tools available. At the same time, apply the highest standards of integrity and full compliance with all applicable laws and PMI Principles & Practices across the organization in order to support long term sustainability of the business. WHAT WE'RE LOOKING FOR University/College - Bachelor’s Degree in business or marketing 3-5 years of experience in Consumer Programs and/or Brand or Communications Management, preferably in FMCG or premium B2C brand companies Experience in lead generation/management or other consumer-facing programs (i.e. loyalty programs) is preferred Experience in working complex project involving multiple stakeholders and having cross-functional impact is preferred. Consumer understanding skill is vital and CX Design experience is an asset Strong business and financial acumen. Solid understanding of data analytics is required. Experince in multi-product/multicategory/multi-channel business is an asset. Proven ability to collaborate with multiple departments, to influence key stakeholders internal/external are required. Comfortable in a fast pace environment while working with cross-funtional teams under pressure of time and results WHAT WE OFFER We offer the opportunity to join an organization where you can grow in a wide range of business functions. You will have the chance to build your professional expertise, business understanding, and leadership capabilities in a collaborative, challenging environment where we will empower you to take risks, experiment, and explore. Our company fosters excellence in execution and is comprised of dedicated people all working together to continue to grow our status as industry leaders. We offer our employees a competitive salary, and an attractive compensation package, including flexible work schedules (where applicable), health and wellness programs, and attractive benefits options. For this position, the salary range is between $103,700 to $110,000 based on the level of experience plus a variable compensation based on performance. You will also be a part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong. WHO WE ARE We are Rothmans, Benson & Hedges Inc., Philip Morris International’s subsidiary in Canada. Today we are Canada's second largest tobacco company. In addition, RBH Inc. was awarded Top Employer for 2017, 2018, 2019, 2022 and 2023. We currently employ over 800 people throughout our six corporate and sales offices and our factory. Our parent company PMI is one of the world’s leading international tobacco companies. In addition to the manufacture and sale of cigarettes, PMI is engaged in the development and commercialization of smoke-free products. Click on the following link to learn more about what RBH believes: https://www.rbhinc.ca/home/what-we-believe Rothmans, Benson & Hedges is committed to providing equal employment opportunity for all current and prospective employees, as well as to promoting a culture of inclusion and respect for everyone. We celebrate the innovation that diversity creates in the work environment, and we recognize that each employee brings their unique capabilities, experiences, and perspectives to the organization. It is this diversity that adds value to our teams, as well as to our stakeholders. We are committed to providing equal employment opportunity regardless of race, ancestry, color, religion, sex, marital/family status (including pregnancy), national origin, sexual orientation, immigrant and newcomer status, gender identity/expression, age, citizenship, or disability. We consider qualified applicants who have passed the criminal background checks, consistent with legal requirements. We strive to recognize and value diversity and equity, and to ensure the inclusion of underrepresented groups and the four designated groups: women, Indigenous peoples, persons with disabilities and members of visible minorities. We value, respect, and equally support applicants from these groups. We welcome and encourage applicants to reach their full potential with us. We use artificial intelligence in the form of algorithmic software in the application process to create efficiencies when sorting applicants and facilitate an effective screening process. Notwithstanding, the artificial intelligence software does not engage in autonomous candidate rejection and requires human intervention in screening relevant applications. If you are unable to apply for a position online or require any further accommodation during our recruitment process, please contact: AODA.RBH@rbhinc.ca. Follow us on social media: RBH LinkedIn: https://www.linkedin.com/company/rothmans-benson-hedges-inc/ Facebook: https://www.facebook.com/RothmansBensonHedges/ Twitter: https://twitter.com/RBHinc RBH website: https://www.rbhinc.ca/ #RBH