Words on screen read: In an ideal world, no one would smoke.

Now lets talk about the real world.

Jacek Olczak, Chief Operating Officer of Philip Morris International, talks to camera:

In Poland, we went, in the 1990s, through a big transformation.

I think the biggest advantage was the opening, during the transformation of Poland,

to the western world, to the western lifestyle,

to how people were taking care of themselves, how much they were health conscious.

They had access to this information, and they then applied it to many aspects of their lives.

Being food, being diet, being drinking, being exercise.

And I believe the same is needed in front of us now.

I believe Poland is not much different to other countries.

You know, give people the right information, services to them,

support them in major health and behavioral changes

and they will make the right decisions.

Words on screen read: Philip Morris International is committed to a smoke-free future.

Support the vision for a smoke-free future.

Philip Morris International logo appears on screen.