The firm stance we take on underage tobacco and nicotine use, and our commitment to responsible marketing practices.

Our commonsense approach to regulation, which should continue to dissuade people from starting to smoke and encourage cessation, whilst recognizing the importance and differentiation of smoke-free products for those adults who would otherwise continue smoking.

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Businessman holding a pen and paper

Regulation

We believe that innovation in products and in policies can help address the needs of consumers.
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Health effects of smoking
Underage tobacco and nicotine use
People talking in an office
Marketing standards
Female scientist in a laboratory
Scientific research
Two women approaching a revolving door
Transparency