Company to host bold conversations that tackle ideas and ideologies
at the annual gathering of creatives
LAUSANNE, Switzerland--(BUSINESS WIRE)--Jun. 17, 2019--
Philip Morris International (PMI) (NYSE: PM) announced today its return
to the Cannes Lions International Festival of Creativity to engage with
those who are actively creating and shaping meaningful change in the
world. Working from its central theme of “Open Mic,” PMI will foster
conversations around unexpected and provocative ideas, concepts and
views with some of today’s boldest thinkers at the gathering known for
bringing together the world’s most creative people to discuss new ideas,
pioneering research and emerging technologies that help make and shape
popular culture.
“For PMI, attending Cannes is a surprising juxtaposition of what people
may expect of us. But that’s what we need to do as we strive to unsmoke
the world: be bold, cut through the haze and have conversations about
the future,” said Jacek Olczak, chief operating officer for PMI.
Returning to Cannes for the second year in a row, PMI will host a series
of panels, one-on-one conversations and events that focus on encouraging
productive discourse and change. Led by the creative industry’s Bonin
Bough, discussions will take place with PMI representatives as well as
some of the world’s most progressive conversationalists and thought
leaders, including Robin Wright, Rose McGowan, Cindy Gallop, and Wyclef
Jean, among others.
Sample discussion topics include:
-
Being Bold and Unapologetic Against What Society Expects
-
The Future Is Not “Reality,” but “Real”
-
Gender Equality in Ad-land
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Inclusion and Diversity: Who Gets Included
-
Influences of Change: How Today’s Rapid and Constant State of Change
Will Look in 2020
-
Digital Conversations Around Mindfulness, Culture and Purpose
-
A New Era: Content, Creative and Data
-
How Brands Are Promoting Social Values
-
Emerging Trends: Technology Defines Culture, and in Turn, Culture
Defines Technological Development
Located at L’Ondine, 64 Boulevard de la Croisette for the duration of
the festival, the PMI pavilion will welcome all registered festival
attendees to attend “Open Mic” events each day.
PMI is undergoing one of the industry’s most disruptive transformations,
both internally and externally. Committed to “unsmoking” the world, PMI
is steadily re-entering civil society to create a smoke-free future. To
learn more about the company’s transformation, visit www.PMI.com
About Philip Morris International: Delivering a Smoke-Free Future
Philip
Morris International (PMI) is leading a transformation in the tobacco
industry to create a smoke-free future and ultimately replace cigarettes
with smoke-free products to the benefit of adults who would otherwise
continue to smoke, society, the company and its shareholders. PMI is a
leading international tobacco company engaged in the manufacture and
sale of cigarettes, smoke-free products and associated electronic
devices and accessories, and other nicotine-containing products in
markets outside the U.S. PMI is building a future on a new category of
smoke-free products that, while not risk-free, are a much better choice
than continuing to smoke. Through multidisciplinary capabilities in
product development, state-of-the-art facilities and scientific
substantiation, PMI aims to ensure that its smoke-free products meet
adult consumer preferences and rigorous regulatory requirements. PMI’s
smoke-free product portfolio includes heat-not-burn and
nicotine-containing vapor products. As of March 31, 2019, PMI estimates
that approximately 7.3 million adult smokers around the world have
already stopped smoking and switched to PMI’s heat-not-burn product,
which is currently available for sale in 47 markets in key cities or
nationwide. For more information, please visit www.pmi.com
and www.pmiscience.com.
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View source version on businesswire.com: https://www.businesswire.com/news/home/20190617005047/en/
Source: Philip Morris International
Ryan Sparrow
Philip Morris International Media Office
T. +41
(0) 79 242 4500
E. ryan.sparrow@pmi.com