Company Continues to Deliver Improvements to IQOS to
Accelerate the Switch to Smoke-Free Alternatives and to Create a Better
World for Smokers
TOKYO--(BUSINESS WIRE)--Oct. 22, 2018--
In its passion and drive to provide better choices to people who smoke,
Philip Morris International Inc. (“PMI”) (NYSE: PM), the global leader
in smoke-free innovation and science, has launched the next generation
of IQOS. The new IQOS 3 and IQOS 3 MULTI integrate
extensive consumer insights and feedback to improve design and user
experience while maintaining signature taste, sensory attributes and
ritual—all underpinned by strong scientific substantiation. The new
versions aim to further encourage a growing number of smokers to switch,
to the benefit of their health, public health and, ultimately, society.
The new iterations were launched today in Tokyo, Japan—the country
considered the birthplace of IQOS. The iconic brand offers the
best in taste and satisfaction in the category, and almost 6 million
adult smokers have already quit cigarettes—with more than half of those
in Japan.
“Our dream was to create a better alternative for smokers, and IQOS
has made this dream a reality; it’s a revolution for the 1.1 billion
people who smoke,” said André Calantzopoulos, PMI’s chief executive
officer. “IQOS 3 and IQOS 3 MULTI deliver significant
improvement and innovation and mark another step toward convincing all
men and women who would otherwise continue to smoke to switch to
smoke-free alternatives. IQOS consumers know that this product
changes many things in their lives—we thank them, and we thank Japan for
leading this positive change.”
Behind every development at PMI is robust science. Its scientific
assessment program is based on longstanding practices of the
pharmaceutical industry and is in line with U.S. Food and Drug
Administration (FDA) guidance. IQOS produces an aerosol that
contains on average 90 percent lower levels of harmful chemicals than
cigarette smoke. The totality of PMI’s preclinical and clinical evidence
indicates that switching completely to IQOS presents less risk of
harm than continued smoking. Evidence also shows that IQOS does
not negatively affect indoor air quality. On average, 70 to 80 percent
of IQOS users have quit cigarettes, which makes IQOS the
most compelling smoke-free alternative today.
PMI has filed a Modified Risk Tobacco Product Application (MRTPA) for IQOS
with the U.S. FDA, but the U.S. FDA has not yet completed its review of
our data. IQOS is not for sale in the United States.
To learn more about how PMI is designing a smoke-free future, please
visit the company website at www.pmi.com.
Philip Morris International: Building a Smoke-Free Future
Philip Morris International (PMI) is leading a transformation in the
tobacco industry to create a smoke-free future and ultimately replace
cigarettes to the benefit of adults who would otherwise continue to
smoke, society, the company and its shareholders. PMI is a leading
international tobacco company engaged in the manufacture and sale of
cigarettes, smoke-free products and associated electronic devices and
accessories, and other nicotine containing products in markets outside
the U.S. PMI is building a future on a new category of smoke-free
products that, while not risk-free, are a much better choice than
continuing to smoke. Through multidisciplinary capabilities in product
development, state-of-the-art facilities and scientific substantiation,
PMI aims to ensure that its smoke-free products meet adult consumer
preferences and rigorous regulatory requirements. PMI's smoke-free IQOS
product portfolio includes heated tobacco and nicotine-containing vapor
products. As of September 30, 2018, PMI estimates that approximately 5.9
million adult smokers around the world have already stopped smoking and
switched to PMI’s heated tobacco product, which is currently available
for sale in 43 markets in key cities or nationwide under the IQOS
brand. For more information, see our PMI
and PMIScience
websites.
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View source version on businesswire.com: https://www.businesswire.com/news/home/20181022005574/en/
Source: Philip Morris International
Philip Morris International Media Office
T: +41 79 434 3220
E: Tommaso.DiGiovanni@pmi.com
or
T:
+1 202 279 0836
E: Trinh.Nguyen@pmi.com
