Our progress toward a smoke-free future as of 2025 Q3
-
41 percent
of PMI’s total global net revenues came from our smoke-free business¹.
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>41 million
estimated legal-age consumers of PMI’s smoke-free products².
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100 markets
where our smoke-free products are available, providing better alternatives for legal-age adults³.
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USD >14 billion
invested to develop, scientifically substantiate, and commercialize smoke-free products since 2008⁴.
1 As of September 30, 2025. 2 As of June 30, 2025. 3 As of October 2025. 4 As of December 31, 2024. Important Note: This information should be read in conjunction with the Philip Morris International Inc. earnings release dated October 21, 2025, as well as the accompanying glossary of key terms, definitions, explanatory notes, select financial information and reconciliations of non-GAAP financial measures, both of which are available on our Investor Relations pages. “PMI,” “We,” “Our,” & “Us” refers to the entire Philip Morris International family of companies.
In the news
Survey shows strong public support for smoke-free products to help reduce smoking rates
Philip Morris International-commissioned survey also highlights growing concerns about how public health decisions are made, with respondents calling for decision-makers to study the science behind smoke-free products.
How we #MakeHistory by creating better choices
Music starts.
Elodie Ly, Lead Life Sciences Projects, Switzerland, talks to camera.
Our team of more than 400 world-class scientists, engineers and technicians are constantly working towards offering current adult smokers a better choice than continuing to smoke cigarettes.
Music ends
Words appear on screen:
Hashtag Make History
Find out more at PMI.com.
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