A FUTURE WITHOUT CIGARETTES IS POSSIBLE
AND WE’RE DOING OUR PART TO GET THERE AS SOON AS POSSIBLE.

Led by science and innovation, Philip Morris International has disrupted its business and industry with the goal of completely ending the sale of cigarettes.

We are delivering smoke-free products that are a better choice for adults than continued smoking. Our ambition is to become substantially smoke-free by 2030, with our smoke-free business generating over two-thirds of total net revenues.

Our progress toward a smoke-free future as of 2024 Q4

  • C24002_Spotlight_icons_150x150_PMI_process-;age_icon_150x150_1

    40 percent

    of PMI’s total net revenues came from our smoke-free business.

  • C24002_Spotlight_icons_150x150_PMI_process-page_icon_150x150_2 1

    38.6 million

    estimated total adult users of PMI’s smoke-free products. ¹

  • C24002_Spotlight_icons_150x150_PMI_process-;age_icon_150x150_4

    95 markets

    where our smoke-free products are available, providing better alternatives for legal-age smokers.

  • C24002_Spotlight_icons_150x150_PMI_process-;age_icon_150x150_5

    USD >14 billion

    invested to develop, scientifically substantiate, and commercialize smoke-free products since 2008.

 1 As of December 31, 2024. Important Note: This information should be read in conjunction with the Philip Morris International Inc. earnings release dated February 6, 2025, as well as the accompanying glossary of key terms, definitions, explanatory notes, select financial information and reconciliations of non-GAAP financial measures, both of which are available on our Investor Relations pages.  “PMI,” “We,” “Our,” & “Us” refers to the entire Philip Morris International family of companies.​


Emmanuel Babeau’s highlights from our Q3 2024 results

We delivered an outstanding performance in 2024 across our business.

As the rapid progress of IQOS and US Zyn was complemented by emerging growth

contribution from Veev and Zyn internationally and a much improved combustible performance.

Our business outperformed the industry and consumer packaged goods overall,

with volume growth across all categories to deliver fourth consecutive year of positive volume.

This contributed to our delivery of best in class, organic, top and bottom line growth, alongside excellent operating cash flow.

Our smoke-free business is large, profitable and growing fast.

Our total smoke-free net revenue reached almost $15 billion in 2024

Smoke-free product reach 40% of total PMI net revenue in the fourth quarter.

We have deployed our smoke-free multi category strategy across

almost half of the 95 markets with smoke-free product and we close 2024

with over 38.5 million estimated adult users across heat-not-burn, oral and e-vapor.

Our transformation journey and growth drivers have excellent momentum,

and we are confident in our ability to deliver sustainable growth and returns in 25 and beyond.

 

 

*Smoke-free business net revenues as of Q3 2014. ** Smoke-free business net revenues as of Q4 2024. Important note: This information should be read in conjunction with the Philip Morris International Inc. earnings release dated February 6, 2025, as well as the accompanying glossary of key terms, definitions, explanatory notes, select financial information and reconciliations of non-GAAP financial measures, both of which are available on our Investor Relations pages. “PMI,” “We,” “Our,” & “Us” refers to the entire Philip Morris International family of companies.