A future without cigarettes is possible and we’re doing our part to get there as soon as possible.

Led by science and innovation, Philip Morris International has disrupted its business and industry with the goal of completely ending the sale of cigarettes.

We are delivering smoke-free products that are a better choice for adults than continued smoking. Our ambition is to become substantially smoke-free by 2030, with our smoke-free business generating over two-thirds of total net revenues.

 

* Smoke-free product net revenues as of Q3 2014.
** Smoke-free business net revenues as of Q2 2024.


Our progress toward a smoke-free future as of Q2 2024

  • C24002_Spotlight_icons_150x150_PMI_process-;age_icon_150x150_1

    38 percent

    of PMI’s total net revenues came from our smoke-free business.

  • C24002_Spotlight_icons_150x150_PMI_process-page_icon_150x150_2 1

    36.5 million

    estimated total adult users of PMI’s smoke-free products. ¹

  • C24002_Spotlight_icons_150x150_PMI_process-;age_icon_150x150_4

    90 markets

    where our smoke-free products are available. ¹

  • C24002_Spotlight_icons_150x150_PMI_process-;age_icon_150x150_5

    USD >12.5 billion

    invested to develop, scientifically substantiate, and commercialize smoke-free products since 2008. ²

 1 As of June 30, 2024. 2 As of December 31, 2023. Important Note: This information should be read in conjunction with the Philip Morris International Inc. earnings release dated July 23, 2024, as well as the accompanying glossary of key terms, definitions, explanatory notes, select financial information and reconciliations of non-GAAP financial measures, both of which are available on our Investor Relations pages. “PMI" refers to Philip Morris International Inc. and its subsidiaries. 


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Committed to the decline of cigarettes

Our independently audited figures reveal a steady reduction in the shipment volumes of our cigarettes, alongside a steady rise in the shipment volumes of our heated tobacco units.
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