We all know smoke is produced when something is burned—like the tobacco in a cigarette, for example.

But cigarette smoke and smoke-free product vapor are fundamentally different.


The Difference Between Cigarette Smoke & Smoke-Free Product Vapor

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THUMBNAIL - Landing Page - Smoke-VS-Vapor - V3 (2)

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Smoke-1_120x120
Vapor-1_120x120
Cigarette smoke
is produced when tobacco is burned.
 Smoke-free product vapor
is produced by smoke-free products—such as e-cigarettes, or heated tobacco products—using inhalation technology to provide adults users with nicotine, taste, and sensory experience.

Smoke-2_120x120
Vapor-2_120x120
Cigarette smoke
contains solid particles.
Smoke-free product vapor
is not smoke because there is no burning involved, and it does not contain solid particles.


Smoke-3_120x120
Vapor-3_120x120
Cigarette smoke
has high level of harmful chemicals, which are the main cause of smoking-related diseases.
Smoke-free product vapor
should contain much lower levels of harmful chemicals compared to cigarette smoke.

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Smoke-1_60x60
Cigarette smoke
is produced when tobacco is burned.


Vapor-1_60x60
Smoke-free product vapor
is produced by smoke-free products—such as e-cigarettes, or heated tobacco products—using inhalation technology to provide adults users with nicotine, taste, and sensory experience.


Smoke-2_60x60
Cigarette smoke
contains solid particles.


Vapor-2_60x60
Smoke-free product vapor
is not smoke because there is no burning involved, and it does not contain solid particles.


Smoke-3_60x60
Cigarette smoke
has high level of harmful chemicals, which are the main cause of smoking-related diseases.


Vapor-3_60x60
Smoke-free product vapor
should contain much lower levels of harmful chemicals compared to cigarette smoke.

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DOES THIS MATTER?

Yes, because by recognizing the fundamental difference between cigarette smoke and smoke-free product vapor, we can move one step closer to a future without cigarettes.


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