Performance metrics overview

¹ Total PMI smoke-free users is defined as the sum of total IQOS users, total oral smokeless users, and total e-vapor users of PMI products minus poly-users across PMI's smoke-free product categories. 2022 and 2023 IQOS user data was restated. For definitions, see Glossary.
² Previously the metric was named "Estimated number of users who have switched to PMI smoke-free products and stopped smoking (in millions)." The change pertains to name only. The methodology remains the same.
³ For definition of net revenues related to smoke-free, see Glossary. Data excludes the impact related to termination of distribution arrangement in the Middle East in 2023.
⁴ For definition of available for sale, see Glossary.
⁵ Excluding PMI Global Travel Retail. World Bank report issued in 2021 is used on a comparative basis for income level classification. For definition of low- and middle-income markets, see Glossary.
⁶ Combustible tobacco products shipment volume includes cigarettes and other tobacco products expressed in cigarette equivalent units.
⁷ This indicator is calculated based on millions of units.
⁸ Direct spend focuses on materials used in the manufacture of our products; it includes tobacco leaf, direct materials, and electronic devices and accessories. Data excludes Swedish Match and wellness and healthcare business.
⁹ Data reflect the number of factories operated and owned by PMI at the end of the respective year. “Smoke-free products factories” is defined as manufacturing facilities producing heated tobacco units and oral nicotine products. The number of factories reported is based on location, i.e., if a facility is one location, but has several physical areas (plants) the facility is counted as one.

¹ Total PMI smoke-free users is defined as the sum of total IQOS users, total oral smokeless users, and total e-vapor users of PMI products minus poly-users across PMI's smoke-free product categories. 2022 and 2023 IQOS user data was restated. For definitions, see Glossary.
² Previously the metric was named "Estimated number of users who have switched to PMI smoke-free products and stopped smoking (in millions)." The change pertains to name only. The methodology remains the same.
³ For definition of available for sale, see Glossary.
⁴ Excluding PMI Global Travel Retail. World Bank report issued in 2021 is used on a comparative basis for income level classification. For definition of low- and middle-income markets, see Glossary.
⁵ Investments reflect research, product and commercial development, production capacity, scientific substantiation, and studies on adult smoker understanding. Figures do not include Swedish Match and wellness and healthcare business.
⁶ Data reflect the number of factories operated and owned by PMI at the end of the respective year. “Smoke-free products factories” is defined as manufacturing facilities producing heated tobacco units and oral nicotine products. The number of factories reported is based on location, i.e., if a facility is in one location, but has several physical areas (plants), the facility is counted as one.
⁷ Direct spend focuses on materials used in the manufacture of our products; it includes tobacco leaf, direct materials, and electronic devices and accessories. Data exclude Swedish Match and wellness and healthcare business.
⁸ R&D positions include scientists, engineers, technicians, and support staff. Comparable data for years prior to 2018 are not available as the scope of R&D positions changed following Company organizational changes.
⁹ IP5 jurisdictions are China, Europe (patents granted by the European Patent Office), Japan, South Korea, and the U.S. Figures do not include Swedish Match.
¹⁰ Data excludes Swedish Match and wellness and healthcare business.
¹¹ Total shipment volume includes cigarettes, other tobacco products (OTPs), and smoke-free product consumables. See PMI’s Sustainability KPI Protocol 2024 for further details. Data exclude Swedish Match and wellness and healthcare business.

¹ These indicators are calculated based on millions of units.
² Combustible tobacco product shipment volume includes cigarettes and other tobacco products expressed in cigarette equivalent units.
³ For definition of net revenues related to smoke-free, see Integrated Report 2024. Data exclude the impact related to termination of distribution arrangement in the Middle East in 2023.

¹ For further details on the criteria used to determine if a market has an anti-littering program in place, please see PMI’s Sustainability KPI Protocol 2024.
² Shipment volume includes heated tobacco units, e-vapor cartridges, and disposable vaping devices. See PMI’s Sustainability KPI Protocol 2024 for further details.
³ See PMI’s Sustainability KPI Protocol 2024 for further details. In 2024, 100% of product projects in scope implemented eco-design certification requirements.
⁴ For the definition of refreshed or repaired devices, please refer to PMI’s Sustainability KPI Protocol 2024.
⁵ Excludes disposable products and non-PMI-designed devices. Collected devices are considered covered by the CIRCLE program if they are either processed at our centralized CIRCLE hubs or by validated local recycling partners.
⁶ Recycling rate is the percentage of the weight of material being recycled at all validated facilities, excluding thermal recycling, i.e., energy recovery by incineration. Reporting in 2024 includes CIRCLE hubs (Hungary and Japan) and validated local recycling vendors that started recycling activities.
⁷ Excluding e-vapor product packaging materials (<0.5% of overall PMI tonnage).
⁸ 2023 value was restated.
⁹ Prior years' data have been restated following revised methodology, to better represent evolving heat-not-burn portfolio.

Metrics in 'Fair working conditions' and 'Fostering a fair and inclusive culture' sections include integrated Swedish Match employees.

¹ At year-end 2024, PMI reporting systems covered around 90% of workforce and excluded wellness and healthcare systems, unintegrated Swedish Match employees, Brazil Profigen and United Tobacco Company.
² Living wage assessments are conducted every two years. The next survey will be conducted in 2025.
³ The methodology was revised in 2024; 2022 and 2023 values were restated accordingly.
⁴ For further details on how we measure progress on this KPI, please see PMI’s Sustainability KPI Protocol 2024.
⁵ The calculation data based on a total of almost 59,000 employees maintained in PMI’s central HR system for a key date as of November 30, 2024.
⁶ For definition of contracted employee and contractor, see Integrated Report 2024.
⁷ In Swedish Match, there were two work-related employee fatalities in 2024.
⁸ The indicator represents the percentage of employees who responded "good" or "very good" to the question "How would you rate your current psychological or emotional well-being at present?" in our regular employee listening survey.
⁹ Scope covers PMI’s working-tool cars (representing 75% of PMI’s total fleet).
¹⁰ Scope covers manufacturing facilities producing more than three billion cigarette equivalents annually. 2023 and 2024 exclude Russia, due to sanctions applied to the country.
¹¹ For definitions of management positions, managers, directors, senior roles, and senior leaders, see Integrated Report 2024.
¹² Data as of March 14, 2025 (26 Company Management members, of whom 5 were women). See PMI's Annual Report 2024 for further details.
¹³ Data as of March 27, 2025 (12 members of PMI’s Board of Directors, of whom 4 were women). See PMI's 2025 Proxy Statement for further details.
¹⁴ The mean gender pay gap is calculated as the percentage difference between the sum of annual base salary, bonus, and stock awards. Excludes Russia. The methodology of the calculation is different from the one outlined by the EU Corporate Sustainability Reporting Directive, and we will align them in future reporting.
¹⁵ This figure is an estimate based on the total headcount within functions where the primary skills required for employees in their daily responsibilities related to science, technology, engineering, or mathematics (STEM). Historical data have been re-stated to remove fixed-term employees and those on salary continuation, aligned to other workforce related metrics.
¹⁶ Employees holding management roles in revenue-generating functions (i.e., functions responsible for core business objectives or profit and loss).

¹ Excludes China, Switzerland, and India (flue-cured) due to restrictions on farmer income data, and Thailand and Tanzania since the living income benchmark is still under development. See PMI's Sustainability KPI Protocol 2024 for further details on methodology.
² For further details on how we calculate the prevalence of child labor in PMI’s tobacco supply chain, please see PMI’s Sustainability KPI Protocol 2024.
³ Includes children of any age found to be involved in hazardous work.
⁴ Includes light work performed by own family's children only.
⁵ 2022 and 2023 data cover priority markets Argentina (burley), Malawi, and Mozambique. 2024 value is for all markets excluding Tanzania and Thailand. Estimated based on surveys that indicate whether the farmer has an improved drinking water source within one kilometer or 30-minute round trip, or availability of continuous household-level solutions.
⁶ Scope is limited to farmers who provide accommodation to workers (approximately 3 percent of the total farmer base in 2024).

¹ Intensity is measured per million net revenues in USD (CO₂e data are based on latest estimates used to run carbon footprint exercise). KPI values are provided as of 2023 to ensure comparability as prior years net revenues figure does not fully include Swedish Match.
² Excludes electricity consumption from fleet.
³ Emissions from PMI-operated IQOS stores are partially excluded from scope 1+2 emissions, as de minimis. As of 2022, a portion of PMI’s retail stores (representing approx. 10% of total retail surface area) have been included in the scope 1+2 emissions.
⁴ Our 2024 figures include the retirement of carbon credit certificates for 22 production centers in 17 countries and 50 markets. Please refer to carbon neutrality declarations here.
⁵ The net CO₂e scope 1+2 emissions excluding Swedish Match were equal to 204,358 metric tons in 2024 and 249,250 in 2023.
⁶ For further details on scope 3 calculation, please refer to PMI's Value Chain Carbon Footprint: Methodology Overview. In 2024, we further improved our carbon footprint model and data accuracy; improvements relate to, for example, a shift in the overland emissions calculation method from spend-based to a hybrid calculation and improvements/updates on emission factors in several scope 3 categories. This led to previous years being restated accordingly.
⁷ The absolute CO₂e scope 3 reduction vs. 2019 excluding Swedish Match was equal to 13% in 2024, 13% in 2023, and 7% in 2022.
⁸ Intensity is measured in CO₂e per million shipped cigarette equivalent.
⁹ Excludes Swedish Match.
¹⁰ Considered only PMI production centers that have been operational for the full year.
¹¹ Excludes Swedish Match before 2024.

¹ For definitions, please see PMI’s Zero Deforestation Manifesto and PMI’s Sustainability KPI Protocol 2024.
² Indicator is based on the World Resources Institute’s volumetric benefit accounting methodology and is verified by an external third party.
³ Blue water refers to water used for irrigation, excluding rainfall.
⁴ Refers to amount of freshwater withdrawn from municipal sources.
⁵ Water intensity is measured in cubic meters per million cigarettes produced equivalent.
⁶ Aspiration pertains to priority manufacturing facilities identified based on site overall risk in relation to the watershed, water withdrawal, water consumption, product portfolio, and other strategic considerations. PMI sites that are in low-to-medium water risk areas and below 2.5% of PMI manufacturing water footprint are excluded.
⁷ We aspire to have virtually zero waste to landfill in manufacturing operations. This is achieved when the landfill diversion rate is equivalent to 99 percent or greater. Our calculation of zero waste to landfill does not include canteen and sanitary waste, which do not relate to our production processes. It also excludes the mandated waste, generally tobacco, that we are obliged to landfill to respect local regulations.
⁸ Disposal to landfill includes sanitary waste, canteen waste, and waste mandated by authorities to be disposed of in landfill.
⁹ Scope: Manufacturing facilities producing more than three billion cigarette equivalents annually. 2023 and 2024 exclude Russia, due to sanctions applied to the country.
¹⁰ Fines above USD 10,000 (or equivalent in converted currency). PMI does not have any anticipated accrued environmental liabilities at year-end 2024.

¹ Suppliers refer to tier 1 suppliers. 2024 data reflects the cleansing of the supplier database and a decrease in the number of suppliers in Russia. For definitions see Glossary.
² Total supply chain spend includes procurement spend and tobacco leaf sourcing spend.
³ Suppliers’ criticality is evaluated considering spend segmentation and nature of component, as well as supply flexibility (single-source/not easily substitutable) as relevant. 2024 figure includes tier 1 suppliers of direct materials and electronics, tier 2 directly managed electronics suppliers, and tobacco leaf suppliers.
⁴ Sustainable sourcing is determined based on a minimum threshold score of 45 out of 100 in EcoVadis (direct materials) or 125 out of 200 in RBA with no open priority issues (electronics). All traceable tobacco purchased from monitored farmers is considered sustainable.
⁵ Procurement spend excludes tobacco leaf sourcing. For definition of critical suppliers, see Glossary.
⁶ EcoVadis score ranges from 0 to 100, with a minimum threshold score of 45 demonstrating satisfactory sustainability performance.
⁷ This figure includes 47 out of 48 of our electronics critical suppliers' sites.
⁸ Tobacco farmers whose tobacco are included in PMI packed products.
⁹ Data refer to parent companies.