Public health estimates suggest one billion people worldwide still smoke and almost eight million deaths per year are attributed to smoking-related diseases.1
Quitting all forms of tobacco and nicotine consumption is the best choice—but the reality is that millions of adults continue to smoke.
That’s why a new approach that complements traditional tobacco control measures is urgently needed—one that embraces innovation, science, and forward-thinking regulation.
So, the question is: How could we end smoking faster?
At Philip Morris International, we believe that with the right regulatory encouragement and support from civil society, cigarette sales can end within 10 to 15 years in many countries.
We’re playing our part, transforming our entire business model with the sole purpose of phasing out cigarettes as quickly as possible—and we’re accelerating toward that public health ambition.
Want to find out how we’re doing this?
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