Misleading or false information, whether online or offline, has a very real impact on people’s perceptions and behaviours.
Misinformation obscures the facts about better alternatives to cigarettes.
We often default to thinking of misinformation and disinformation as phenomena that thrive mainly in the online world, with fake news and conspiracy theories occasionally spilling over into real life. By viewing these primarily as “digital” threats, however, I fear that we sometimes overlook their broader, real-world consequences.
A global survey carried out by Povaddo for PMI suggests the public agree that smoke-free products should be considered in tobacco harm reduction efforts.
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The world’s response to COVID-19 reveals how far we can go when science, collaboration, and common purpose prevail.
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