We welcome tough questions—and we provide straight answers.

In our “Let’s talk” series, we’ll answer some of the most-asked questions about our vision for a smoke-free future, our better alternatives to cigarettes, preventing youth from accessing nicotine products, sustainability, and more.

First up, we reply to common queries about our smoke-free products: Are they really less harmful than cigarettes? Why don’t we just stop selling cigarettes? Is nicotine the main problem? What are we doing to stop underage use of our smoke-free alternatives to cigarettes?

 






Q1. What exactly are smoke-free products?

Nevena guides us through the fundamental difference between cigarettes and smoke-free products.

Dive deeper into our smoke-free products.







Q2. Cigarettes are harmful, so why not just stop selling them?

Nevena explains why there needs to be a viable alternative for those adults who don’t quit.

Find out more about why PMI is still selling cigarettes.










Q1. What exactly are smoke-free products?

Nevena guides us through the fundamental difference between cigarettes and smoke-free products.

Dive deeper into our smoke-free products.




Q2. Cigarettes are harmful, so why not just stop selling them?

Nevena explains why there needs to be a viable alternative for those adults who don’t quit.

Find out more about why PMI is still selling cigarettes.






Check out the full video using the link below.


Click here to watch the full video







Q3. Smoke-free products contain nicotine, so are they really better?

Nicotine is not carcinogenic. Surprised? Nevena discusses “the most misunderstood molecule.”

Click for more on nicotine’s role in smoke-free products.

 







Q4. How do you prevent underage use of your smoke-free products?

Nevena outlines the many ways PMI is taking action to prevent youth from accessing our smoke-free products.

Find out more about what PMI is doing to stop youth accessing our smoke-free products.










Q3. Smoke-free products contain nicotine, so are they really better?

Nicotine is not carcinogenic. Surprised? Nevena discusses “the most misunderstood molecule.”

Click for more on nicotine’s role in smoke-free products.




Q4. How do you prevent underage use of your smoke-free products?

Nevena outlines the many ways PMI is taking action to prevent youth from accessing our smoke-free products.

Find out more about what PMI is doing to stop youth accessing our smoke-free products.






Click here to watch the full video