Responsible marketing and sales practices

¹ Indicator introduced in 2021, replacing the indicator "number of compliance training sessions conducted on PMI's Marketing Code," following the release of New Marketing Codes.
²Total shipment volume includes cigarettes, heated tobacco units, other tobacco products, and e-cigarettes. In 2021, we evolved our minimum requirements for the effective youth access prevention (YAP) programs in indirect retail channels. Source: Get the data