Explore the groundbreaking science behind our smoke-free journey

When it comes to science and research, we set ourselves the highest standards, and our scientific methods are inspired by the pharmaceutical industry. We share our scientific findings publicly and encourage others to review our work.

Our vision is to offer adult smokers who don’t quit a better choice than continued smoking, and to transform for good. How are we making this vision a reality? By developing and delivering a portfolio of better alternatives to smoking that provide nicotine without burning tobacco, and which adult smokers find satisfying.


Our science
Science-based smoke-free products can play a vital role in tobacco harm reduction
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Assessing the health impacts of our products

The team led by Philip Morris International’s Chief Medical Officer assesses the harm reduction potential of our better alternatives to smoking in controlled clinical studies and in the real world.
3 min read Learn more
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Q&A with Dr. Patrick Picavet, PMI’s Chief Medical Officer

5 min read Read more
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The demand for better alternatives to smoking

4 min read Read more
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The observed positive short-term effects of switching to our better alternatives to smoking

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Tobacco harm reduction


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What is tobacco harm reduction?

Better alternatives exist for the nine out of 10 adult smokers who continue smoking cigarettes.
7 min read Learn more
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The facts about nicotine

Nicotine is a chemical that occurs naturally in tobacco. Whilst it is addictive and is not risk-free, it is not the primary cause of smoking-related diseases.
3 min read Learn more
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The problem with burning

It’s a well-known fact that cigarette smoking is harmful and causes serious disease. But not everyone knows why that is.
3 min read Learn more

 

Smoke-free alternatives
Learn more about our smoke-free alternatives
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All about: Heated tobacco products

5 min read Lear more
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All about: Vapes and vaping

5 min read Lear more
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All about: Snus, snuff and nicotine pouches

5 min read Lear more
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What’s the difference?

Explore the significantly lower levels of harmful and potentially harmful chemicals in the aerosol of our heated tobacco product versus the smoke of a cigarette.
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Watch: The science behind our transformation